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Almost five years into his work as a junior perfumer, Cyrus Tehrany has developed a signature style where his Persian heritage and European life naturally converge.

His earliest scent memories trace back to childhood: his grandfather's distinctive Old Spice, interwoven with the warm spice aromas from his mother and grandmother's Persian kitchen. Fragrances bound to family, culture, and memory elements that continue to shape his creative language today.

In his work, Cyrus constantly seeks balance between East and West. The depth, warmth, and sensuality of oriental perfumery meet the structure, refinement, and elegance of European tradition.

His style is dark, layered, and uncompromising, with a particular affinity for fougère and chypre compositions.

For Cyrus, perfume is not an accessory but a form of art. A way to translate memory, culture, and emotion into scent.

A composition for him never begins with ingredients. It begins with a feeling.